According to a recent report by The Wall Street Journal, Apple is hurrying to finalize preparations for the iPad’s debut on April 3rd. The company has reportedly already sold hundreds of thousands of units, according to sources close to the matter, and is now focusing on securing major content agreements with television networks, temporarily setting aside its initial emphasis on print media partnerships.
While it’s generally anticipated that content will significantly contribute to the iPad’s financial success, the ongoing struggle to finalize these deals is somewhat unexpected.
The Wall Street Journal notes that some content providers view the iPad as a potential threat to their existing revenue models—a recurring theme similar to past criticisms of Apple’s approach to content distribution via iTunes.
Apple has not officially confirmed these developments, as they likely would not disclose whether they have secured the desired agreements ahead of the launch. The shift from focusing primarily on print to multimedia content could be influencing these negotiations.
Originally marketed primarily as a reading device with the capability to display iBooks and play movies, the iPad has since gained attention for its broader multimedia capabilities, especially after its advertisement premiered at the Oscars. With the launch date approaching, the pressure is on for Apple to deliver a device that lives up to the pre-release hype.
Michael Rose is a dedicated writer for TUAW, your go-to Apple news blog. With a keen eye for detail and a love for all things Apple, Michael brings you the latest updates on iPhones, iPads, MacBooks, and Apple Watches. His insightful articles and reviews help readers stay informed about the newest features and innovations. When he’s not writing, Michael enjoys exploring new apps and testing out the latest Apple gadgets. His commitment to delivering accurate and engaging content makes him a valuable member of the TUAW team.
