Sure, the reduced price on the iPhone 3G 8GB model is swell, but is there something magical about 99 dollars? The AP story on yesterday's product announcements gets a quote from analyst Michael Gartenberg where he seems to think there may be some retail psychology at work:

"Every $100 you move down in consumer electronics brings in a lot more customers," [Gartenberg] said. "Ninety-nine dollars is a psychological price point, so that's a real barrier to move through. It becomes something people can afford - it becomes an affordable luxury.

In my experience, a $99US item is right at the point where I can at least consider buying it on impulse without consulting my spouse; this was the case with Palm's Zire handheld when it debuted, and it includes the iPod shuffle now. Anything that could be a 'checkout line' purchase should hit at that price point or below, so it's all well and good to include the 8GB 3G in the mix for new or over-contract purchasers... but knowing that the real cost of the phone is in the two years of voice and data, will consumers bite in large numbers? The Wall Street Journal cites Sanford Bernstein analyst Toni Sacconaghi's guess that the price cut could increase iPhone demand as much as 50%, even with the presence of the 3G S at the top of the food chain.

Is iPhone demand that price-elastic? I have my doubts... but it's worth noting that the numbers from the first quarter, where RIM had to give away a free Curve with every purchase to catch up with Apple in handset sales, indicate that the smartphone market can definitely get a big boost from price cuts.

[via MacDailyNews]

Normally the Lonely Planet guides for iPhone are $15.99, so any way you look at it, getting the San Francisco guide (iTunes link) for free is a great purchase. At worst you'll see if you like the Lonely Planet way of doing things in a travel guide and at best you might discover something new in San Francisco. Yep, the guide is free in anticipation of WWDC, allowing attendees to do a little sightseeing if Apple's sessions aren't enough for you.

I've only spent a bit of time with the app (I'm not in San Francisco, so testing the "nearby" functions won't happen until next week), but if you're familiar with the Lonely Planet guide books, you'll be pretty familiar with the content here. The app has a really long list for the table of contents, something I felt could be handled better. If you want to find travel information, for example, you'll have to scroll somewhere about 40% down -- this is not optimal if you need info in a hurry. In fact, scrolling through longs lists is so annoying Apple gave the iPod app a search tool and Coverflow browsing. Luckily the LP guide provides a text search which I found quite useful.

Browsing content is terrifically easy, with a slim design that allows you to move forward and back between articles, increase text size or go back up to whatever screen you were previously at, like a search page. Speaking of those searches and the content, a cursory search for Moscone brought up no precise info on the convention center. It is mentioned in a reference to Yerba Buena, but otherwise lacks details.

The map suffers from static information and a lack of one-way street info (kind of important in cities filled with them, but only if you drive). I much prefer the maps and interaction of the AAA Discounts app, complete with animation and cleaner graphics. There are complaints about missing hotels and whatnot, but I've never fully trusted any guidebook to find every hotel and restaurant. Plus, there's always Urbanspoon and a plethora of apps for discovering new places to eat around you.

Obviously if you are ever planning to travel to San Francisco it'd be hard to turn down a free app so full of info. I don't think it'll replace anything like your Maps app, or Urbanspoon, or Yelp-based apps, but that's not the point. As a guide full of history and photos, hotel and restaurant data, workable maps and tons of "getting around" data, the Lonely Planet San Francisco City Guide is incredibly handy.

The MacUpdate Promo Spring Bundle has been revealed, and it is, as the kids say, wicked (or sick, or whatever the kids say). This thing is packed with truly useful applications. If you were considering buying any one of these apps, the $49.99US pricetag makes the rest of them a high-value proposition.

There's been some controversy surrounding bundles of this type, but I believe that it's great exposure for developers, and I'm hoping that everyone's getting a fair cut. MacUpdate is my current favorite source for great software deals and they've been doing a great job of providing really useful, intrinsically valuable apps. This bundle is no exception.

I don't know much about the inner workings of bundle assembly, but I assume the bundle sponsor contacts developers and has some kind of engineered plan, even if it's just an inward bias toward certain genres of applications. Whereas the last MacHeist bundle had a somewhat "creative" bent, this MUpromo bundle has a definite technical angle, with a heavy dose of DVD ripping/remastering/viewing tools.

Read on for the list of included apps...

Apple announced the details of its back to school promotion today, and it looks almost the same as its deal last year: A free iPod touch with the purchase of a qualifying Mac.

Every Mac except the Mac mini qualifies for the deal. Parents now can qualify for the promotion when buying for their children, as well.

Education pricing can save you up to $200, depending on the model you choose, which you can use to fill that iPod with tunes or put toward AppleCare. According to MacNN, qualified students can opt for other iPods as well with varying rebate amounts for each.

Apple is also running a similar promotion in Canada, and will probably offer the program in other countries later in the year, according to MacRumors' Eric Slivka.

Last year's promotion was the "largest ever," and expectations were high for this year, too. One rumor claimed Apple would offer free iPhones with a qualifying Mac purchase. Yet again, the Internet made promises that Apple couldn't keep.

This also starts the rumor mill going about what Apple is trying to clear out of inventory before the end of the fiscal year. New products are always just over the horizon: What's coming next?

The promotion ends September 8.

Thanks, Nicholas!

It's been hinted at for a few days, but Cabel Sasser and the rest of the crew at Panic Software may have accidentally slipped some mind-altering substances into their last batch of Coda Cookies; how else to explain a three-day, 50%-off sale on all of the company's well-designed and well-regarded apps?

The FTP/SFTP client with the often imitated icon, Transmit, is $14.50US; Web authoring jack-of-all-trades Coda is $49.50. Interface tweaker CandyBar 3 and newsreader Unison are also discounted at $14.50 and $12 respectively. The sale page notes that these licenses are also good for discounts on future paid upgrades to the product line, which are expected soon. Sale pricing is in force until 11:59pm PST on May 29.

Some time ago I reviewed iPhone in Action from Manning. While there are other "starter" books out there, if you know how to code and you want to get up-to-speed on everything from web apps to the SDK, this book is a great primer. Of course, the pending 3.0 update to the iPhone's OS will add many new features, and the book's authors are hard at work with an update that I'm told will be available as a downloadable e-chapter. The authors will first serialize it on their blog, so you can keep up there as well.

Until the update is ready the good folks at Manning have provided a code that'll get you 50% off iPhone in Action until April 30, 2009. To get the discount, just go to the site and when you order use this code: tuaw50. Remember, this is only for the current edition of iPhone in Action.

Oh, QuarkXPress. My fondest Mac memories are tied in with you. It was one of the first programs I ever learned on the Mac. It was also the most frustrating piece of design software ever -- guaranteed to crash the computer at least once an hour, and don't even think about using the Auto Backup feature on the early versions. I learned Quark back in version 3.1.1 and cursed its existence through the next decade ... until Quark 7. It did something that it had never done before -- not crash on my Mac. It was a stable piece of software and while definitely not my preferred design software, it doesn't make me want to cry in a corner if I have to use it.

Quark Inc. is offering to upgrade any version of QuarkXPress - going back to version 3 - to the latest version (8.0.2) for a single upgrade price of € 399/£ 279/$299.

So what if you don't have a serial number? Let Quark know. They have a database of serial numbers and will do their best to find the missing serial number so you can upgrade. Same if you never registered your license to begin with. Quark will also accept a fax or scan of the original installation CD, disks, or receipts as proof of purchase.

And if you happen to have a licensed copy of Quark for Windows, you can still upgrade to version 8 since the upgrade will let you utilize the software on either Mac or Windows.

QuarkXPress 8.0.2 requires OS X 10.4 or higher, G5 PowerPC or Intel processor, 1GB of RAM and 1GB of hard disk space.

It took a while for the US$39 MacHeist 3 bundle to raise US$400,000 for charity, but it happened yesterday and now the US$199 BoinxTV Sponsored Edition application is unlocked for everyone who is participating in the fun. In case you're not familiar with BoinxTV, it's referred to as a "TV studio in a box" and it's wonderful for easy, yet professional-looking video editing.

The Boinx TV unlock apparently opened the floodgates, because MacHeist 3 has raised another US$25,000 for charity since the US$400,000 level was reached. The new goal is a cool US$500,000 raised for charity, and when that happens, Espresso and The Hit List will be unlocked. This has to happen in the next two days, since this is a limited-time offer.

Since we last talked about MacHeist 3, Cro-Mag Rally and the Times newsreader have been added as bonus apps. You also get Delicious Library 2 and Multiwinia if you tweet about your purchase (which caused Macworld editor Peter Cohen to firmly state the case against Twitter as a spam medium), as well as several other applications that have been slipped into the mix since the bundle started.

The total value of MacHeist 3 is now at US$981, available to you for just US$39.

Click here to visit the MacHeist 3 website.

Changes.app, the ultimate Mac application used to track changes in folders and text files, was recently updated to version 1.5. This new version easily integrates with Coda, Espresso, BBEdit, TextWrangler, and TextMate. When you launch Changes, you will be able to install plug-ins directly into those application right from the Changes menu item.

There is a new HUD (Heads Up Display) that allows you to view changes from within the supported applications. Changes can also interface with Subversion, CVS, Perforce, Mercurial, Git, Bazaar, and Darcs for versioning control. With this new version, there is also built-in AppleScript support.

Even if you're not a developer, or don't use the applications or versioning control systems that are mentioned, you can still find Changes to be useful. Anyone, not just developers, may find it useful to be able to look for differences between two support files or folders.

You can download a 15-day free trial of Changes from their website. Single-user licenses are $49.95 each.

Special Promo Code
If you are planning on purchasing Changes, you can use our special promo code to get $10 (US) off the purchase of any license type. Just type in TUAWCHANGES15 at checkout. This special offer is good through April 15th, 2009.

Last night, Christina provided you with the details of the MacHeist 3.0 bundle. In the short time that the bundle has been on sale (since about 10pm ET last night), MacHeist has sold over 11,100 bundles for US$39.00 each.

Since 25% of each purchase is donated to a group of charities, that means that over US$100,000 has been raised in just about a day. MacHeist has now unlocked Ambrosia's WireTap Studio as part of the bundle, adding another US$69 of value (now US$558 worth of apps) to the package. The next goal is to unlock BoinxTV, a US$199 video production suite. What will it take? $400,000 worth of charity fundraising, or about 33,300 more MacHeist bundles being sold.

If you already own some of the included packages, you can easily "gift" your friends with your licenses. It's a great bundle, a sweet way to get some excellent Mac apps for a song, and an easy way to donate to some wonderful causes as well.

Click here to visit the MacHeist 3.0 website.

The Heist might be over, but the software saving fun is just beginning! Tonight, the MacHeist 3 bundle was revealed in a geek-star studded live show.

This year's bundle is, from a software perspective, really incredible. I love software bundles because they are a great way to get cool stuff, but the problem is, lots of stuff is frequently repeated across bundles, making it less and less exciting for the more seasoned Mac software-addict. This is not a bundle that can be accused of retreading old software; on the contrary, some new (and high profile) apps are available.

This is the line-up:

• iSale
• Picturesque
• Sous Chef
• World of Goo
• PhoneView
• LittleSnapper
• Acorn
• Kinemac

It wouldn't be a bundle without unlock incentives, and this year, MacHeist goes all out:

• WireTap Studio
• BoinxTV Sponsored Edition
• The Hit List
• Espresso

And knowing MacHeist, I'm sure there will be other surprises to come as the sale takes shape.

MacHeist is calling it a "TweetBlast," we'll call it savvy marketing, but you'll probably just call it "free software, woo!" In an effort to pump up the number of Twitter followers for the MacHeist challenges & software bundle, the team is offering followers (who are willing to post a promotional message) a free license for DEVONthink. The software, normally $50US, allows you to store your files and personal data in lots of structured, tagged and classified ways -- Brett previewed the 2.0 beta in December.

Getting your free copy is pretty straightforward; you'll have to follow the MacHeist Twitter account, and then as noted you're required to tweet a promo message for the TweetBlast itself; not sure whether that's 'recursive advertising,' a recession-buster special or plain ol' viral marketing, but free apps are free apps. When you get DEVONthink, you'll also get Hyperspaces and Overflow as well. Also, participants should know that the DEVONthink licenses are for the soon-to-be-obsoleted 1.x version of the app, but if you want to roll your copy forward to the upcoming 2.0 version you'll be able to do so for the upgrade price of $20.

Full details are at the MacHeist website.

BeeJive IM [iTunes link], the ultimate instant messenger application for your iPhone/iPod touch, will be on sale this week, beginning on Monday, March 2, 2009. The application will be available for $9.99US (down from $15.99US). While this application is a bit pricey, we agree that it's one of the best instant messenger applications on the iPhone. This sale is expected to last from March 2 through Sunday, March 8, 2009.

With news of sale also comes the news that a new feature will soon be added to BeeJive IM. The guys at BeeJive have let us know that in just a few more weeks, we'll see Facebook chat integration from right in the app. BeeJive IM is available from the iTunes App Store.

OmniGroup has announced that they have decided to release several of their previously shareware applications as freeware. These are: OmniWeb, one of the first Mac web browsers with roots going back beyond even OS X; OmniDazzle, a fun screen effects application, potentially useful for presentations and screencasts; OmniDiskSweeper, a very useful utility for getting a handle on large files taking up disk space; and OmniObjectMeter, a developer tool for optimizing memory usage in OS X application development.

Apparently the reason behind the decision is simply that Omni wants to focus more on their other applications and these four were not worthy of as much attention. They don't rule out future updates, but it doesn't really look that likely.

For my own part, I can't help but think that OmniWeb's day has passed, but OmniDazzle and OmniDiskSweeper are still useful tools (not being a developer I don't have much to say about OmniObjectMeter). In any case, it's a nice gesture to the Mac community from one of its older members.

All four applications are free downloads from their respective pages: OmniWeb, OmniDazzle, OmniDiskSweeper, OmniObjectMeter.

[via Daring Fireball]

Wired has a story up about an interesting tactic The Presidents of the United States have put into action (no, not the Commanders in Chief, the pop punk trio from the '90s). While they already do have their music in the iTunes Music Store, one of the band's members has joined a company that makes iPhone software, and they're also putting all of their tunes into the App Store as well. The app sells for three bucks and allows you to listen to tracks from the four albums of material that the band owns themselves -- though only through a stream, which, according to the reviews, can sound pretty bad at times.

So interesting idea, pretty poor implementation. Still, this might be a good way for even smaller bands to get their music out there and into people's hands -- the only up-front cost on the App Store is the $100 registration fee, and Apple's fine with whatever you put out there. As Wired notes, they get paid their 30% whether you're selling your tunes via an app or through iTunes. Plus, with a dedicated app, you can add in news, throw in interactive extras, and put whatever else you can think of in there.

I doubt this is the last time we'll hear about an artist (or even a corporation) selling an iPhone app with content built-in to promote themselves. The only issue is that anyone releasing "promoware" like this should be required (either by Apple or just by consumers) to offer some actual functionality along with the promotion.