In the June 2024 quarter, Apple Watch sales showed a strong preference for mid-range models. The Series 9 took the top spot, accounting for 43% of total U.S. Apple Watch sales. This made it the most popular model. The Series 8, though no longer sold directly by Apple, still captured 19% of sales. This data highlights the enduring appeal of slightly older models.
Premium Ultra Models See Moderate Success
Apple’s high-end Ultra and Ultra 2 models, which feature advanced technology and premium designs, captured a combined 20% of total sales. Among these, the Ultra 2 was more popular during the quarter. Despite their innovative features, the Ultra models have not yet achieved the market dominance seen in other Apple products like the iPhone or iPad.
SE Model Continues to Attract Budget-Conscious Buyers
The SE model, Apple’s budget-friendly option, continues to attract cost-conscious consumers. While specific sales figures for the SE were not disclosed, its steady demand suggests its ongoing success. The SE’s performance aligns with Apple’s strategy to offer a range of products that cater to different consumer needs.
Apple Watch sales are increasingly concentrated in the mid-range segment, with the Series 9 leading the market. While premium models like the Ultra and Ultra 2 offer cutting-edge features, they have yet to capture a significant market share. As Apple continues to innovate, balancing high-end and accessible options will be key to maintaining its dominance in the smartwatch industry.
