Epic Games has officially launched its Epic Games Store on mobile devices, marking a significant expansion into the mobile gaming market. As of today, users in the European Union can access the store on iOS devices, while Android users worldwide can also enjoy this new offering. The launch includes popular titles such as Fortnite, Rocket League Sideswipe, and Fall Guys.
Fortnite and More on Third-Party App Stores
The launch of the Epic Games Store on mobile is part of a broader strategy to challenge the dominance of major app stores like Apple’s App Store and Google Play. In a move to increase accessibility, Epic Games has partnered with third-party mobile app stores, starting with AltStore PAL for iOS users in the European Union. The company plans to expand to additional stores like Aptoide and ONE Store, furthering its reach across different platforms.
Challenges and Regulatory Support
Epic Games’ CEO Tim Sweeney highlighted the challenges faced in launching the store on iOS, noting the restrictive measures imposed by Apple and Google. However, the European Union’s Digital Markets Act has provided a pathway for the store’s launch in Europe, allowing users to access Epic Games’ offerings on their mobile devices.
“The tide is turning, and the mobile ecosystem is finally opening up to competition,” Sweeney said, expressing gratitude to the European Commission for enabling this launch. While the fight for broader access continues, this move represents a significant step towards greater competition and consumer choice in the mobile gaming industry.
The Epic Games Store’s mobile launch is a major development for both gamers and developers, offering a new platform for top-tier games and challenging the status quo in the app store market.
