As Apple gears up to release its latest iPhone models, a report from Consumer Intelligence Research Partners (CIRP) reveals that most buyers aren’t swayed by new features. Around 75% of iPhone purchases are due to outdated or malfunctioning devices, rather than excitement over the latest advancements.
Device Problems Drive Purchases
According to the CIRP survey, three out of four buyers upgrade because their old iPhone is no longer usable. Some are dealing with sluggish performance, while others face broken screens or poor battery life. These issues push users to replace their phones out of necessity, not because they want the latest technology.
This suggests that many users hold on to their iPhones until they’re forced to upgrade, rather than regularly seeking the latest model.
New Features Only Attract 18% of Buyers
Surprisingly, just 18% of buyers are motivated by new features like improved cameras or faster processors. These buyers often include those who purchase the newest models, such as the upcoming iPhone 16.
However, some of these buyers wait for discounts on older models. Instead of paying for the latest iPhone, they choose a slightly older model at a lower price, indicating a more cost-conscious approach to upgrading.
Future iPhone Purchase Trends
The CIRP report shows that even though Apple frequently introduces new features, most buyers value practicality. They upgrade when their device can no longer perform well, rather than being drawn to new tech. As Apple prepares to launch the iPhone 16, it will be interesting to see whether buyers opt for the newest features or replace their aging devices out of necessity.
