Apple is preparing to open a new store in the Mall of Scandinavia, Solna, on September 20, 2024. The opening will coincide with the release of the iPhone 16, creating buzz among Swedish Apple fans. This store will replace the Helsingborg location, which closed earlier this year. By choosing this launch date, Apple aims to attract a larger crowd of customers eager to get their hands on the latest iPhone.
Unique Design to Celebrate Scandinavian Creativity
The new store will feature a special Apple logo, created by local illustrator Henrietta Nyvang. Designed entirely on an iPad, the logo showcases Nyvang’s artistic talent and reflects the creativity Apple hopes to inspire. The artwork draws from Scandinavian nature and culture, bringing a local touch to the store’s design. Apple continues to emphasize how its products help foster creativity, further connecting art and technology.
Apple’s official page for the store highlights the brand’s mission to help ideas grow, especially through its innovative devices like the iPad and iPhone.
Timing of the Store Opening
With the iPhone 16 debuting the same day, Apple anticipates a strong turnout at the new store. The timing of this launch is not coincidental. Apple strategically scheduled the store opening to align with the iPhone 16 release, aiming to capitalize on the excitement surrounding both events. Customers in Solna will be some of the first to explore the iPhone 16 in person, enhancing the store’s appeal.
Combining Art with Technology
Illustrator Henrietta Nyvang expressed her excitement about working with Apple, calling it a dream project. Her design, inspired by Scandinavian nature, reflects how Apple blends art and technology. As Apple opens its newest store, this collaboration underscores the company’s commitment to pushing creative boundaries.
As the store opening approaches, the anticipation for both the iPhone 16 and the Scandinavian store continues to grow.
