Apple is bringing a major change to iPad users in the European Union. Beginning September 16, iPadOS 18 apps will be available on alternative app stores in addition to Apple’s own App Store. This shift creates new opportunities for both consumers and developers, giving them more choices for app distribution.
Third-Party App Stores for iPad
For the first time, iPad users in the EU will be able to access apps through third-party stores. Previously, this option was only available for iPhone users in the region. With this update, Apple has included iPadOS in the Notarization process, ensuring that apps from these stores meet security and encryption standards.
This change creates a more competitive environment for developers. By distributing through alternative stores, developers can reduce their App Store commission fees. These lower costs may lead to a wider range of apps reaching the market.
Lower Fees and More Flexibility for Developers
On September 16, developers who agree to the Alternative Terms Addendum for Apps in the EU will see lower fees for their app installations. They will also gain access to historical install data through App Store Connect, which can help track app performance. In addition, Apple will allow the use of alternative browser engines, providing more freedom in app development.
The reduction in fees and the use of alternative browsers offer developers new opportunities to innovate. By expanding to third-party platforms, developers may reach a broader audience while keeping more of their revenue.
A New Chapter for App Distribution in the EU
Apple’s decision to open iPadOS apps to third-party app stores marks a significant shift. This move not only benefits developers by lowering costs, but it also gives EU consumers more control over where they get their apps. As Apple adjusts to new EU regulations, this update represents a pivotal moment in app distribution.
