Apple Pay recently celebrated its 10-year anniversary, having transformed how millions make payments. Launched in 2014, it has become a cornerstone of digital transactions, making everything from daily purchases to travel bookings easier. Now, Apple Pay is focusing on the future, with plans to introduce digital car keys for rental services.
From Payments to Digital Wallets
When Apple Pay launched, only 3% of merchants accepted it. Today, more than 90% of U.S. merchants use it. Jennifer Bailey, Vice President of Apple Pay and Wallet, highlighted this growth as a significant milestone. Apple Pay has evolved beyond payments, now holding hotel keys, boarding passes, and digital IDs.
Car Rentals Made Easier
One of the most exciting features in development is digital car keys for rental cars. This would allow travelers to book rentals, confirm their identity, and unlock the car—all with an iPhone. By removing the need for physical keys, the rental process becomes faster and more convenient. Apple Car Key is already compatible with select BMW and Hyundai vehicles, but adding rental services will further enhance its usability.
What’s Next?
Apple’s goal is to help users leave their physical wallets behind. Features like digital IDs and car keys are already changing how people interact with technology. Over the next decade, Apple Pay could introduce even more innovations that redefine how consumers manage their transactions.
