Apple has reclaimed its position as the second-largest smartphone seller in China, thanks to the success of its iPhone 16 series. According to the latest data from the International Data Corporation (IDC), Apple holds a 15.6% market share, just behind Vivo, which leads with 18.6%. This is a significant achievement for Apple, given the intense competition from local brands.
iPhone 16 Powers Apple’s Comeback
The iPhone 16 series has struck a chord with Chinese consumers, driving Apple’s resurgence in the market. IDC reports that Apple sold enough units in Q3 2024 to reach a 15.6% market share, narrowly edging out Huawei’s 15.3%. This highlights strong demand for the iPhone 16, even as local brands like Huawei, Xiaomi, and Honor continue to expand their market shares with budget-friendly and feature-rich options.
Continued Growth in China’s Smartphone Market
China’s smartphone market grew by 3.2% year-on-year, with shipments hitting 68.8 million units in Q3 2024. This marks the fourth consecutive quarter of expansion, driven by pent-up demand for device upgrades. “Consumers are eager to upgrade, and Apple has capitalized on this trend,” noted IDC’s Arthur Guo. Apple’s strategic marketing and new model releases have significantly boosted its presence.
Facing Competition from Local Brands
Despite Apple’s success, local brands remain strong. Vivo leads the market by targeting various consumer segments, while Huawei saw a 42% year-on-year increase in sales. Xiaomi and Honor also continue to thrive, appealing to budget-conscious buyers and introducing innovative foldable devices.
Apple’s future strategy will be critical, especially with upcoming “Apple Intelligence” initiatives aimed at enhancing user experience. This may help Apple further differentiate itself in China’s highly competitive market.
Apple’s return to a top position in China’s smartphone market underscores its resilience in the face of strong local competition. With innovative products and targeted strategies, Apple has captured a significant share of Chinese consumers’ interest. As the company prepares for future launches, its influence in China’s smartphone market seems set to grow.
