As of October 2024, Disney+ and Hulu users can no longer subscribe through the iOS App Store. Disney made this decision to avoid Apple’s high transaction fees. Instead, all new and returning users are directed to the Disney and Hulu websites for payments. This move mirrors actions taken by other streaming services aiming to reduce costs.
Disney’s Strategy to Cut Costs
Disney’s decision was motivated by financial concerns. Apple typically takes up to 30% of in-app payments. To retain more revenue, Disney now encourages users to subscribe directly on its websites. This shift helps Disney keep a larger portion of earnings while still allowing users to enjoy content on their iOS devices. Existing subscribers using Apple’s system are not affected.
A Growing Industry Trend
This move by Disney is part of a broader industry trend. Netflix made a similar shift earlier in 2024, removing its in-app payment options. Other companies, like Epic Games, have even pursued legal action over Apple’s fees. Disney’s change signals the increasing dissatisfaction developers feel toward the App Store’s policies.
How Users Are Affected
New users will notice the change when trying to subscribe to Disney+ or Hulu on iOS. While they can still use the apps, they must visit the official websites to manage subscriptions or make payments. Although this adds an extra step, it enables companies like Disney to avoid Apple’s high fees. It also gives them more control over the subscription process.
Disney’s move to remove App Store signups for Disney+ and Hulu reflects a larger shift in the streaming industry. As more companies seek ways to cut costs, the pressure on Apple to reconsider its App Store fees may continue to grow. This change could prompt further discussions about how major app platforms handle transactions and fees.
