Apple has announced that the Vision Pro mixed reality headset will launch in the UAE and South Korea on November 15, 2024. This marks an important step in Apple’s global rollout strategy for its innovative spatial computing device.
Gradual Global Rollout
The Vision Pro first launched in the United States in February 2024. Apple began expanding availability in June, reaching markets like China, Japan, Singapore, and Australia. Now, the company continues to extend the rollout by adding the UAE and South Korea.
High Price and Software Limitations
The Vision Pro has generated excitement but also faced challenges. Its $3,499 price tag and a limited selection of exclusive software have slowed widespread adoption. While the headset’s advanced features impress tech enthusiasts, the high cost makes it less accessible for the average consumer. However, Apple remains hopeful about the Vision Pro’s future impact.
Expansion and Future Plans
Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, shared the news of the launch on social media. He expressed excitement about bringing spatial computing to more users. The Vision Pro blends augmented and virtual reality, offering unique ways to interact with digital content.
Despite the launch, reports suggest possible production slowdowns due to supply chain issues. Apple is carefully managing inventory, and rumors indicate a second-generation model or a more affordable version may not arrive until 2026.
Apple’s continued global expansion reflects its belief in the future of mixed reality. As the Vision Pro becomes available in more regions, the company aims to strengthen its presence in international markets. Time will tell if the device can overcome its initial hurdles, but Apple’s steady rollout shows its commitment to leading in spatial computing.
