Apple’s latest update, iOS 18.1, is seeing an impressive adoption rate, with users upgrading at double the pace compared to last year’s iOS 17.1 launch. Tim Cook, Apple’s CEO, shared the news just ahead of the company’s quarterly earnings call. According to Cook, the increased adoption reflects strong interest in Apple Intelligence, the new AI-driven feature set that launched alongside iOS 18.1 in the United States on October 28.
Apple Intelligence Drives Interest
Cook highlighted the impact of Apple Intelligence on the update’s success. He pointed out that both new iPhone 16 owners and users with the 2023 Pro models are upgrading rapidly. “It’s a combination,” Cook said in an interview with CNBC. “iOS 15 was stronger than 14, and 16 was stronger than 15.” The addition of Apple Intelligence features, which enhance tasks like email and notification summaries, appears to have driven significant user interest.
Record-Breaking Adoption Rates
Within three days of the update’s release, data showed users adopting iOS 18.1 at twice the rate of iOS 17.1. While Cook didn’t provide specifics on global adoption, he indicated that initial figures look promising in the United States, where Apple Intelligence debuted. The update promises enhanced productivity tools and smarter features, which seem to be appealing to a wide user base.
Impact Beyond Mobile Devices
The rapid adoption isn’t just about mobile. Apple also released Apple Intelligence for Mac users in the U.S. with the latest macOS Sequoia update. While Cook didn’t disclose specific Mac adoption figures, the company is optimistic about the potential of these AI-driven enhancements. Analysts believe that if this trend continues, Apple could see a significant uptick in software engagement across all its devices.
Looking Ahead
As Apple gears up for the rest of the year, the company is riding a wave of positive momentum. With iOS 18.1 off to a strong start, Apple aims to leverage its new features to retain and grow its user base. The company’s investment in AI is shaping its strategy, and these early results suggest Apple is moving in the right direction.
