In the third quarter of 2024, Apple’s iPhone 15 soared to the top of global smartphone sales, cementing its position as a premium choice for consumers. According to Counterpoint Research, Apple’s iPhone 15 lineup led the global market, with the base iPhone 15 model capturing a 3.5% share. This success highlights Apple’s effective strategy of offering trade-ins and financing, making its high-end products accessible to a broader audience.
The iPhone 15 Pro and Pro Max models, known for advanced features and cutting-edge technology, contributed significantly to Apple’s strong performance. For the first time in a third quarter, Pro models accounted for half of Apple’s iPhone sales, reflecting a growing consumer interest in premium devices with top-tier specifications.
Samsung Holds Strong in Mid-Range Segment
Samsung remained a formidable competitor in the mid-range smartphone market. The Samsung Galaxy A15 4G and Galaxy A15 5G models secured the fourth and fifth spots, appealing to consumers looking for value and performance without the premium price tag. Other Samsung models, including the Galaxy A35 5G, Galaxy A05, and Galaxy S24, also ranked within the top 10, showing Samsung’s diverse product lineup’s strong appeal across various consumer segments.
Xiaomi Appeals to Budget-Conscious Consumers
While Apple and Samsung dominated the premium and mid-range segments, Xiaomi found success with budget-conscious buyers. The Xiaomi Redmi 13C 4G took ninth place, demonstrating Xiaomi’s ability to attract users seeking affordable yet capable devices. By offering lower-cost smartphones with robust features, Xiaomi continues to expand its market share, especially in emerging markets where affordability is crucial.
Apple’s dominance in 2024’s smartphone sales shows its strong brand appeal and consumer demand for high-end features. Meanwhile, Samsung and Xiaomi’s success in the mid-range and budget segments highlights a competitive market that caters to diverse consumer needs.
