In the latest report from Consumer Intelligence Research Partners (CIRP), the average price of iPhones sold in the U.S. during the September 2024 quarter has hit an unprecedented $1,018. This peak, known as the U.S. Weighted Average Retail Price (US-WARP), marks the highest point in CIRP’s tracking history and is driven by consumer interest in premium models and higher storage capacities.
Pro Models Dominate Sales
CIRP data reveals that 47% of iPhones sold in the quarter were Pro or Pro Max models. This is a notable increase from 38% in the same period last year. The trend highlights the appeal of high-end iPhones, as consumers increasingly choose devices with advanced features. Many buyers view these premium models as long-term investments, appreciating their enhanced cameras, faster processors, and other advanced functionalities.
Storage Upgrades Drive Price Increase
Beyond model choice, storage upgrades also significantly impact the average price. Consumers are opting for higher storage capacities to support more photos, videos, and apps, which raises the overall purchase cost. As a result, the combination of Pro model demand and storage upgrades has driven the average iPhone price above $1,000 for the first time.
Apple’s strategy of focusing on high-performance Pro models and catering to storage needs appears to resonate with its audience. This shift toward premium devices reflects changing consumer expectations and solidifies Apple’s position in the high-end smartphone market.
