Rumors have swirled for years about Apple developing a smart ring. However, Oura CEO Tom Hale expressed skepticism, stating he doesn’t think Apple will enter the market. In a recent interview at the Web Summit in Lisbon, Hale shared insights into why the iPhone maker may avoid this space.
Challenges of Entering the Smart Ring Market
Hale, whose company specializes in health-focused rings, explained that producing a successful smart ring is not easy. “I think Apple is unconvinced about the value of having a ring and a watch together,” he said. According to Hale, Apple may not want to risk undercutting its successful Apple Watch line by introducing a competing wearable. Hale believes Apple is closely watching competitors like Samsung and Oura, yet doubts they will commit to such a product.
Health Focus Remains Key for Apple
Apple has placed a strong emphasis on health and wellness through its Apple Watch, which features advanced health-tracking tools. According to Hale, the tech giant likely prefers focusing on its watch rather than introducing another device in the same category. He mentioned that creating a ring with similar capabilities presents unique technical challenges, which even seasoned companies like Oura struggle to overcome.
Will Apple Prove the Doubters Wrong?
Though Hale’s comments suggest Apple may skip the smart ring, tech history shows that Apple often disrupts markets with unexpected innovations. Many once doubted the iPhone, and yet it revolutionized mobile technology. For now, though, it seems Apple will stick to its strengths and focus on refining existing health technologies.
Apple’s decision to pursue a smart ring remains uncertain, but industry leaders like Hale remain doubtful. If the company does take the leap, it will need to balance the ring’s features with its existing product line to avoid market overlap.
