Apple’s iPad continues to hold its position as the company’s second best-selling product, trailing only the iPhone. While iPad sales have experienced a gradual decline over the years, the tablet still contributes significantly to Apple’s revenue. According to a recent report from Consumer Intelligence Research Partners (CIRP), the iPad’s steady demand has helped it remain a critical product in Apple’s lineup.
iPad Pro Leads the Pack
Within Apple’s tablet offerings, the iPad Pro dominates. The CIRP report indicates that nearly half of all iPad sales in the latest quarter were for the iPad Pro. This premium model, with advanced features and a higher price tag, appeals to professional and tech-savvy users. Meanwhile, the base iPad model has seen an increase in demand, accounting for about one-third of total iPad sales in the recent quarter. This model offers a more affordable entry point for casual users and families.
Shift in Demand for iPad Air and iPad Mini
The iPad Air, once popular for its balance of performance and affordability, has seen a decline, dropping from about 25% of sales last year to 13% this quarter. On the other hand, the iPad Mini holds a niche position, attracting specific customers who prefer a compact device. It currently represents just under 10% of total iPad sales, maintaining stable demand despite its unique form factor.
iPad’s Role in Apple’s Success
Despite its challenges, the iPad remains an essential part of Apple’s ecosystem. In Q4 2024, iPad revenue grew by 7.9% year-over-year, reaching $6.95 billion, while iPhone revenue surged ahead at $43.81 billion. The iPad’s continued presence supports Apple’s overall sales strategy, filling a gap between smartphones and laptops.
As Apple faces an evolving tech landscape, the iPad’s sustained demand highlights its importance. Though other products, like the iPhone and Mac, receive more attention, the iPad quietly strengthens Apple’s financial performance, appealing to a wide range of consumers from students to professionals.
