A bipartisan group in Congress has demanded action from Apple and other major tech companies over the growing issue of deepfake apps. These apps, capable of generating non-consensual intimate images, have been flagged for exploiting AI technology to cause harm. Following recent investigations, Apple has been specifically called out for failing to detect such applications on its App Store.
Investigative Reports Spark Action
The push stems from a 404 Media investigation, which uncovered apps enabling face-swapping and nude image generation. Despite Apple removing some offending apps, Congress remains concerned about Apple’s oversight process. Lawmakers argue that the persistence of these apps reveals loopholes in Apple’s App Store guidelines.
In response to the findings, 26 House Representatives signed letters directed at Apple CEO Tim Cook, along with leaders of Google, Microsoft, Meta, and other platforms. The letters urge these companies to address deepfake issues with clear strategies and improved safeguards.
Congress’s Key Questions to Apple
Congress outlined specific questions for Apple to clarify its plans for combating deepfake content. These include:
- What steps Apple will take to proactively stop deepfake apps?
- How quickly will Apple implement these measures?
- What is the reporting process for non-consensual deepfakes, and how does Apple ensure timely resolution?
Lawmakers also highlighted the dual-use problem, where seemingly harmless apps promote harmful face-swapping capabilities outside official platforms. This complicates moderation efforts for tech giants like Apple and Google.
Addressing Loopholes and Moving Forward
Apple has previously taken steps to address deepfake risks, such as removing identified apps and restricting “Sign in with Apple” features for harmful sites. However, Congress believes Apple must go further by closing review gaps that allow such tools to slip through.
Lawmakers emphasized the need for stronger collaboration between tech companies and Congress to protect users. As deepfake technologies evolve, Apple faces mounting pressure to ensure its App Store remains free of apps that enable misuse.
