Apple has launched a limited-time Back-to-School promotion for students, teachers, and staff, offering a free pair of AirPods 4 with the purchase of select Apple products. Running from January 8 to March 13, this offer targets customers from Apple’s higher education store in four countries: Australia, Brazil, New Zealand, and South Korea.
What’s Included in the Deal?
Eligible customers can receive AirPods 4 with Active Noise Cancellation for free when buying a MacBook Air, MacBook Pro, or iMac. For those wanting a premium upgrade, discounted pricing is available for AirPods Pro 2 or AirPods Max. Additionally, Apple is bundling a USB-C Apple Pencil with purchases of the iPad Air and iPad Pro.
These offers complement Apple’s education pricing, which already provides discounts on devices, software, and services for qualified buyers.
Who Qualifies?
This promotion is available to full-time and part-time students, lecturers, and staff of accredited institutions. Parents purchasing on behalf of students are also eligible to benefit from the deal.
Bonus Benefits for Students
Apple sweetens the deal with additional perks, including:
- 20% off AppleCare+.
- A free Apple TV+ subscription bundled with the Apple Music Student Plan.
- The Pro Apps bundle, featuring Final Cut Pro and Logic Pro, at a discounted rate.
Boosting Accessibility and Sales
While the post-holiday period is not a peak season for school-related purchases, Apple’s initiative is aimed at younger users preparing for the academic year. By bundling high-demand products like AirPods 4, Apple strengthens its foothold in the education market while encouraging users to adopt its ecosystem.
Final Thoughts
Apple’s Back-to-School promotion offers a compelling incentive for students and educators. With a range of free or discounted products, the company demonstrates its commitment to making its technology more accessible to the education sector. However, customers should act quickly, as this limited-time offer is expected to end by mid-March.
