Apple TV+ has partnered with Roku to offer the first season of its workplace thriller Severance for free. This initiative aims to generate excitement for the upcoming release of the show’s second season on January 17.
Exclusive Fan Experience on Roku
From now until January 19, Roku users can enjoy Severance Season 1 on the Roku Channel at no cost. Alongside the full season, the platform features behind-the-scenes content and a sneak peek of the second season. This exclusive experience gives fans a unique chance to dive deeper into the critically acclaimed series.
As an added incentive, viewers can claim a free three-month trial of Apple TV+, expanding their access to the streaming platform’s growing library of original content.
Strategic Marketing with Roku’s Reach
Roku, boasting over 90 million users, provides Apple with an unparalleled platform to extend its audience reach. By showcasing Severance prominently on Roku’s home screen, Apple is leveraging this partnership to attract new subscribers.
Sweta Patel, Roku’s VP of Growth Marketing, expressed excitement over the collaboration. “Being able to offer Apple TV+ content outside of its ecosystem for the first time is incredibly exciting for us,” Patel stated. She also highlighted Roku’s ability to create customized experiences for viewers while achieving its partners’ goals.
Building Momentum for Season 2
Severance has captivated audiences with its gripping portrayal of employees who undergo memory division to separate work and personal lives. With Season 2 expected to explore more twists and secrets, Apple’s promotional efforts aim to attract both new and returning viewers.
This collaboration marks a strategic move for Apple, highlighting its commitment to expanding Apple TV+ beyond its traditional ecosystem. As streaming platforms compete for viewer attention, this partnership underscores the growing importance of innovative and collaborative marketing strategies.
Roku users can enjoy this limited-time offer now and prepare for the return of Severance on Apple TV+ next week.
