Apple is marking the Chinese New Year with a special release of the limited-edition AirPods 4. These festive earbuds celebrate the Year of the Snake and are available in China and select regions.
Festive Design for a Special Occasion
The Year of the Snake AirPods 4 feature a unique charging case. The case is engraved with two snakes surrounded by fireworks, adding a festive touch. The packaging also includes a special symbol to highlight its exclusivity. Despite the changes in design, the AirPods’ functionality remains the same.
Available in Select Regions
Apple is selling these limited-edition AirPods in its online stores across China, Hong Kong, Singapore, and Taiwan. Surprisingly, they are priced the same as the standard edition. This makes them a great option for customers looking for a festive upgrade.
Continuing a Tradition
This is not Apple’s first Lunar New Year release. In 2024, the company launched a special Year of the Dragon edition of AirPods Pro. That release received positive feedback from customers. More recently, Apple introduced a celebratory AirTag in Japan, showcasing its dedication to cultural events.
Strengthening Regional Connections
Apple continues to connect with local markets by celebrating cultural traditions. By offering exclusive products for major events like the Lunar New Year, it appeals to diverse audiences. These releases strengthen Apple’s brand image and show its cultural awareness.
The Year of the Snake AirPods 4 highlights Apple’s blend of innovation and cultural appreciation. They offer customers a unique way to celebrate the New Year with style.
