iOS 18 Adoption Steady with AI and Customization

iOS 18 logo on a colourful background.

Apple’s latest operating system, iOS 18, has quickly gained popularity, with 76% of iPhones from the last four years now running the update. Among all iPhones, 68% have adopted the new software. These figures, comparable to iOS 17 adoption rates, reflect the steady demand for Apple’s consistent innovation.


On the iPad side, iPadOS 18 shows similar success, with 63% of newer iPads upgraded. While these numbers indicate strong engagement, 27% of iPads remain on iPadOS 17, highlighting the slower upgrade cycles often seen with tablets.

iOS 18 logo on a colourful background.

What Sets iOS 18 Apart?

iOS 18 stands out for its AI-powered tools, offering features like smarter photo organization and personalized suggestions. The Apple Intelligence suite enables tasks such as message drafting and app recommendations, creating a more intuitive user experience.

Customization also takes center stage. Users can now rearrange app icons, apply color themes, and tweak Control Center with resizable buttons. The Lock Screen allows more personalization, letting users replace shortcuts with apps that fit their routines.

Messaging received notable upgrades, including the ability to schedule messages and use animated effects. Apple also embraced Rich Communication Services (RCS), improving interactions with Android users through high-resolution media sharing and read receipts.


Privacy and Security Remain Priorities

Privacy remains a cornerstone of iOS 18. Users can lock or hide specific apps, accessible only through Face ID or a passcode. Hidden apps are stored securely within the App Library, adding an extra layer of protection.

These privacy measures, combined with AI-driven personalization, keep Apple’s ecosystem ahead of its competitors.

A Promising Future for Developers

For developers, iOS 18 opens new opportunities. Enhanced machine learning capabilities in Core ML and improvements in ARKit for augmented reality pave the way for innovative apps. As adoption rates grow, developers can leverage these tools to create unique experiences for users.

Apple’s steady adoption numbers and focus on AI and customization solidify its position as a leader in mobile innovation. iOS 18 continues to redefine the smartphone experience while staying true to Apple’s commitment to privacy and user-focused design.


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