Apple Music is celebrating Kendrick Lamar’s upcoming Super Bowl LIX halftime performance with an extensive lineup of exclusive content, special programming, and community initiatives. The Road to Halftime campaign highlights Lamar’s influence on music and culture while offering fans unique ways to engage with his work.
Exclusive Apple Music Content and Playlists
As part of the celebration, Apple Music has introduced exclusive playlists featuring Lamar’s greatest hits alongside curated selections from NFL teams and New Orleans musicians. Additionally, Apple Music Radio has launched a four-day takeover with live broadcasts from New Orleans and Los Angeles. Hosts Ebro Darden, Nadeska Alexis, Zane Lowe, and Eddie Francis will deliver interviews, behind-the-scenes insights, and highlights of Lamar’s career.
On February 6, Apple Music will host a live press conference with Kendrick Lamar. Fans can watch the event on Apple Music, Apple Podcasts, YouTube, Facebook, X (formerly Twitter), or the NFL Network. A pre-show at 9:30 a.m. CT will feature a recap of Apple Music’s biggest moments of the past year and past iconic halftime performances.
Apple Expands Super Bowl Coverage
Apple News is also joining the celebration with The Story of Kendrick Lamar in 20 Songs, an in-depth look at the artist’s career and impact. The platform will provide real-time updates and key highlights from Super Bowl LIX. Meanwhile, Apple Sports will offer live game tracking, including play-by-play details, team stats, and betting odds. Fans can follow along directly from their lock screens using Apple’s Live Activities feature.
Bonus Features from Shazam and Fitness+
Shazam users who identify a Kendrick Lamar song this week will be directed to Apple Music’s Super Bowl event page, where they can access exclusive content, including a custom Apple Watch face and iPhone wallpapers. Additionally, Apple Fitness+ will feature Lamar’s music in its Artist Spotlight workout series, with workouts across various categories set to his songs.
Apple’s Community Engagement in New Orleans
Beyond digital content, Apple is actively supporting the New Orleans creative community. Partnering with Arts New Orleans and the Ellis Marsalis Center for Music, Apple is providing opportunities for young artists and musicians. Apple Music is also sponsoring a Super Bowl parade float designed by local artists using iPads, showcasing the fusion of technology and creativity.
As anticipation builds for Super Bowl LIX, Apple ensures that fans can experience Kendrick Lamar’s Road to Halftime in an immersive and dynamic way.
