Did you know that the typical user has over 51 applications downloaded and installed on their phone? This number looks impressive. However, one only uses 13 of the 51 applications on a daily basis. And there are many reasons for that. The thing is that more than 55% of app users get frustrated by UX/UI inconsistencies. As a result, they quit or even delete downloaded applications. You hardly want this situation to happen to the mobile application that your team is building, right?
UX/UI in Mobile App Development
User experience is critically important when building an app. It can make your application win or fail. All of the technology you successfully include, challenges you address, and other efforts will be in vain if your customers are unable to use your app efficiently. Typically, many companies forget one critical component of the design process that might address issues such as user irritation, app abandonment, and more: generating mobile app mockups.
Most business owners believe that a front-end developer is solely responsible for developing the user interface of the software on which he or she is working. While this is accurate from a technical standpoint, most developers are unfamiliar with design principles, such as color psychology, design hierarchy, competition/market preferences, and so on. So you end up with a version that everyone expects will work. However, in fact, a critical step in mobile app mockup design that determines the app’s destiny is skipped.
Reasons to Create Mobile App Mockups
In a nutshell, the goal of creating a magazine mockup for an app is to demonstrate, combine, and experiment with all of the design aspects that will come together to provide a smooth user experience. The core reason to create mobile app mockups is to pick well-performing elements:
- Color schemes;
- Layout (fonts & typography);
- Images and other graphic elements;
- Navigation icons;
- Spacing, and more.
When creating a mockup design for a mobile app, you are focusing on the look and feel of how the app will look once it is completed and ready to launch.
Advantages of Creating a Mockup of Mobile App
As you have understood, there are multiple benefits of creating a mockup design for a mobile application. Here are the most prominent ones.
#1 — They Make Revisions Simpler
When you don’t have a mockup and decide to build an app nevertheless, making modifications or updates will be very challenging. That is, of course, when you discover if the UI/UX has been hewed, which might result in worst-case circumstances. However, with a mockup, you can quickly discover parts that need to be improved or revised and fix them before the full development process starts.
#2 — They Convince Better
When you merely have a concept for your app and need funds to go forward with full-fledged development, mockups may help. With mockups, you provide your prospective investors with a version of your app that is likely to be final. They assist you in effectively communicating your ideas to your investors and ensuring their grasp. Any logical flaws might be recognized and addressed for a more secure development. This implies that you win the trust and confidence of your investors.
#3 — You Can Do Market Testing
Creating a mockup demonstrates if your app is visually ready for the market. For example, choose a few applications from a single category and study them. All of the top applications have similar color schemes, layouts, usability, and button designs. This demonstrates what people in that segment are used to and what works. Creating a mockup helps you to test the waters before fully committing to it.
#4 — You Can Impact the User Experience
Creating a mockup has a direct influence on the user interface. It immediately demonstrates how consumers will view our app. It also indicates if they would utilize it again, the inconsistencies they encounter, the scope of improvement, where they went wrong, and more. A mockup may also be used to get early feedback on the app’s aesthetics and usefulness before development begins.
Wrapping Up
Now that you understand the importance of mobile app mockup development, we are certain you won’t miss this critical step. If you’ve already adopted it, there’s still time to improve and streamline the mockup development process.
