As Super Bowl LIX approaches on February 9, 2025, in Caesars Superdome, Apple’s top executives, including CEO Tim Cook, Retail Chief Deirdre O’Brien, and Apple Services Head Eddy Cue, have made their way to New Orleans. Their visit has sparked discussions about Apple’s potential role in the event, especially as the company expands its presence in sports and entertainment.
Tim Cook and Team Visit Local Apple Store
During their time in New Orleans, Cook and O’Brien stopped by the Apple Lakeside Shopping Center in Metairie. They engaged with store employees, reinforcing Apple’s commitment to retail operations and customer experience.
Cook, O’Brien, and Cue also dined at Domilise’s Po-Boys & Bar, a well-known local restaurant. Additionally, Cook shared a meal with Odell Beckham Jr., a former Miami Dolphins player. The meeting fueled speculation about possible collaborations between Apple and high-profile athletes.
Apple’s Expanding Role in the Super Bowl
Apple continues strengthening its connection to sports and entertainment. The company took over sponsorship of the Apple Music Super Bowl Halftime Show, which has become a key promotional event for Apple’s music and services division. With millions of viewers tuning in, the halftime show gives Apple an unmatched opportunity for brand visibility.
This year, all eyes will also be on Taylor Swift, who is expected to attend in support of Kansas City Chiefs star Travis Kelce. Apple’s deepening involvement in entertainment has further blended technology, music, and sports into one powerful ecosystem.
How to Watch Super Bowl LIX on Apple Devices
Fans can stream Super Bowl LIX in 4K for free on Apple devices, including iPhones, iPads, MacBooks, and Apple Vision Pro. The game will also be available on Apple TV, enhancing Apple’s push for high-quality sports streaming across its platforms.
Final Thoughts
Apple’s presence at the Super Bowl signals its growing interest in sports media and partnerships. While the company has not announced any new deals, the arrival of its top executives in New Orleans suggests they may be exploring future collaborations. As Apple strengthens its sports and entertainment strategy, its role in high-profile events like the Super Bowl is likely to expand.
