After years of maintaining separation, Netflix content has finally started appearing in the Apple TV app. This marks a major shift in Netflix’s stance, as the streaming giant previously refused integration into Apple’s ecosystem. Select Netflix titles, such as Squid Game, have begun showing up in the Continue Watching and Watchlist sections of the Apple TV app.
A Long-Awaited Integration
Apple has long pushed for its TV app to serve as a central hub for streaming content, allowing users to browse and watch shows from multiple services in one place. While platforms like Amazon Prime Video and Paramount+ have supported this feature, Netflix remained an exception—until now.
For years, Netflix required users to exit Apple’s interface and access its content exclusively through the Netflix app. This refusal hindered Apple’s goal of making the TV app a one-stop destination for streaming. However, with Netflix now appearing in Apple’s unified interface, users can resume shows without switching apps.
Limited Availability for Now
As of now, the integration appears to be limited to U.S. users and only works on Apple TV 4K devices. Reports indicate that Netflix’s full catalog is not yet available through Apple’s platform, suggesting that this may be an early-stage rollout. Apple has not officially announced whether more Netflix titles will be added or if this feature will expand globally.
What This Means for Streaming Competition
This move benefits both companies. Apple strengthens its TV app as a streaming aggregator, offering users a more seamless viewing experience. Netflix, despite its previous reluctance, gains greater exposure within Apple’s ecosystem, potentially attracting more users. However, it remains unclear whether Netflix will allow deeper integration, such as direct subscriptions through Apple.
The Future of Apple-Netflix Collaboration
With streaming competition intensifying, this partnership may evolve further. While Apple and Netflix have yet to comment on the extent of their collaboration, the inclusion of Netflix in the TV app signals a potential shift in the industry’s dynamics. Users can now enjoy easier access to Netflix shows—at least for now.
