French antitrust authorities have launched an investigation into Apple’s App Tracking Transparency (ATT) policy. The probe focuses on whether Apple’s privacy rules create an unfair advantage for its own apps while restricting third-party advertisers.
According to a report from Axios, the French Competition Authority (FCA) plans to issue a Statement of Objections against Apple. This move suggests regulators found evidence of potential anticompetitive behavior.
Advertisers Claim Apple Benefits From ATT
Apple introduced ATT in 2021 as part of iOS, allowing users to block apps from tracking their activity across different platforms. The feature was designed to improve privacy, but advertisers argue Apple exempts its own apps while restricting others.
In 2020, four French advertising trade groups filed a complaint, accusing Apple of violating EU privacy rules. They claimed Apple’s apps collected user data without the same tracking restrictions applied to competitors. The FCA initially dismissed the case but promised further investigations if necessary.
Apple Has Faced Previous Fines in France
This is not Apple’s first legal battle in France. In 2023, France’s data protection authority (CNIL) fined Apple €8 million ($8.7 million) for tracking users without consent. Apple has appealed the decision.
In a separate case, French regulators fined Apple €1.1 billion ($1.2 billion) in 2020 for antitrust violations related to pricing. The fine was later reduced to €366 million ($400 million) after an appeal.
What Comes Next?
If regulators confirm Apple engaged in anticompetitive behavior, the company could face new fines and restrictions in the EU. A ruling in Apple’s favor, however, could strengthen its position as a leader in privacy protection.
Apple has not commented on the latest investigation. However, this case could set an important precedent for balancing privacy, competition, and digital advertising.
