The European Union (EU) is considering new fines for Apple due to alleged Digital Markets Act (DMA) violations. Regulators claim Apple’s App Store policies fail to meet DMA requirements. If found guilty, Apple could face financial penalties, though experts believe they will be moderate rather than severe.
How Much Could Apple Be Fined?
The DMA allows the EU to fine companies up to 10% of their global annual revenue. For Apple, that could mean billions of dollars. However, reports suggest the fines will be smaller due to the limited timeframe of the violations.
Geopolitical concerns may also play a role. The U.S. government has criticized the EU’s actions against American tech giants. Regulators may choose moderate fines to avoid escalating trade tensions.
EU’s History of Delayed Enforcement
This isn’t the first time Apple has faced possible DMA fines. In June 2024, regulators threatened action over Apple’s anti-steering policies, which prevent developers from directing users to alternative payment options. No fines followed.
A similar situation occurred in November 2024. Reports suggested the EU would penalize Apple before Competition Chief Margrethe Vestager left office. However, enforcement never happened.
Will Apple Avoid Fines Again?
Some analysts believe Apple could escape major penalties once more. Instead of hefty fines, regulators may push Apple to make additional policy changes. This approach aligns with the EU’s strategy of encouraging compliance over punishment.
Apple argues that its App Store policies protect users from fraud, malware, and security risks. The company claims the DMA’s requirements could weaken safety measures.
What’s Next?
The EU aims to enforce the DMA fairly, but its track record raises doubts. Will Apple finally face penalties, or will regulators choose a softer approach? The outcome could shape how big tech firms operate in Europe.
