Apple is transforming virtual concerts with an exclusive Metallica experience for the Apple Vision Pro. Launching on March 14, this immersive event brings fans closer to the band than ever before. With 180-degree high-resolution video, viewers can enjoy three iconic songs—Whiplash, One, and Enter Sandman—as if they were in the crowd.
Bringing Fans Into the Action
Apple partnered with Metallica to create a concert that feels real. The production team used stabilized cameras, cable-suspended rigs, and remote-controlled dollies to capture every angle. Fans can switch perspectives, standing in the audience, backstage, or even on stage with the band.
Apple’s VP of Marketing and Communications, Tor Myhren, highlighted the project’s innovation. “We worked closely with Metallica to deliver a concert experience like no other. With Apple Vision Pro, fans don’t just watch the show—they feel like they’re part of it.”
Lars Ulrich Shares His Excitement
Metallica drummer Lars Ulrich expressed his enthusiasm in an Apple Music interview with Zane Lowe. “Technology has come so far. This is the closest fans can get to a Metallica concert without actually being there,” he said.
How to Watch
Apple Vision Pro users can stream the concert through the Apple TV app at no extra cost. Apple Stores will also offer in-person demos, letting customers experience the event firsthand.
With this launch, Apple redefines how fans experience live music, proving that immersive technology is the future of entertainment.
