Apple’s latest M4 MacBook Air brings faster performance and improved battery life, but it hasn’t shaken the MacBook Pro’s place at the top. While the Air’s sleek design and $999 starting price appeal to casual users, professionals continue to favor the Pro for its power and flexibility.
In March 2025, Apple launched the updated M4 MacBook Air. Just months before, the MacBook Pro received its own M4 refresh, keeping it ahead in the product lineup. Both models benefit from the speed and efficiency of Apple’s custom silicon chips, yet consumer perception of the Pro as the superior choice remains strong.
Why the Pro Still Leads
The MacBook Pro consistently attracts users looking for high performance. It offers better graphics, longer battery life, and more customization options. Features like the Retina display and advanced cooling made it a favorite long before they arrived on the Air.
According to Consumer Intelligence Research Partners (CIRP), laptops make up around 80–90% of Apple’s computer sales. Within that, the MacBook Pro continues to lead. Even with the Air’s recent improvements, many buyers still view it as a “lesser” version.
Consumer Habits and Market Trends
Apple’s customer base often equates price with long-term value. Even if most users don’t need the Pro’s full power, they feel reassured owning a top-tier product. In a time of economic uncertainty, many consumers prefer to invest in what they see as a more durable, future-proof device.
Meanwhile, competitors like Microsoft and Google offer lower-cost alternatives with similar performance. Still, Apple’s brand strength and premium positioning help it stand apart.
The Road Ahead
Despite the Air’s upgrades, the Pro remains Apple’s flagship laptop. While the performance gap between models is closing, it will take more than a faster chip to shift user habits. For now, the MacBook Pro continues to dominate both sales and perception.
