Apple’s rumored plan to release a plastic-bodied Apple Watch SE has reportedly stalled. The delay stems from challenges related to production costs and design concerns, according to a new report.
The model, initially aimed at offering a more affordable option—particularly for kids—was expected to use hard plastic instead of aluminum. However, Bloomberg reports that internal dissatisfaction with the appearance and unexpected production costs have put the project on pause.
Designed for Kids, But Not Cost-Effective
The idea behind the plastic Apple Watch SE was to create a durable, lower-cost device. Apple hoped this version would appeal to parents looking for a smartwatch for their children, equipped with essential features and location tracking.
However, the prototype’s manufacturing cost turned out to be nearly equal to that of the current aluminum and nylon composite model, which sells for $249. This made the shift to plastic less practical than expected.
Additionally, Apple’s design team reportedly disapproved of the device’s final appearance. Despite efforts to develop eco-friendly, recyclable alternatives, the results failed to meet Apple’s high aesthetic standards.
Apple’s Green Goals Add Complexity
Apple’s strict environmental policies have also complicated the process. The company avoids traditional plastics in favor of sustainable materials. This made finding an acceptable substitute even more difficult and time-consuming.
While no official cancellation has been announced, the delay means the plastic Apple Watch SE is unlikely to debut in 2025.
What’s Next?
Analyst Ming-Chi Kuo had predicted a new SE model, alongside the third-generation Apple Watch Ultra, would launch in late 2025. With this update now uncertain, Apple may stick with existing materials or continue exploring new ones.
For now, Apple fans—and especially parents hoping for a kid-friendly option—will have to wait and see if the plastic Apple Watch SE ever sees the light of day.
