Apple will restart sales of the iPhone 16 lineup in Indonesia on April 11, 2025, following a six-month halt. The ban began in October 2024 due to Apple’s failure to meet the country’s strict local content requirements. Indonesia mandates that 35–40% of certain tech products sold in the country must include locally sourced components or contributions.
At launch in September 2024, the iPhone 16 briefly hit Indonesian stores before disappearing from shelves. Authorities argued Apple had not fulfilled a $109.6 million investment promise, falling short by over $15 million. In response, Apple initially offered an extra $10 million, which Indonesia swiftly rejected.
High-Stakes Talks Lead to $1 Billion Investment
Over time, Apple increased its offer to $100 million, and eventually pledged a $1 billion investment. This proposal included plans to partner with ICT Luxshare to produce AirTags in Indonesia. Despite AirTags not counting toward the iPhone content quota, the government accepted the proposal—likely seeing broader economic benefits.
Although the final agreement’s full details remain private, Indonesia’s communications ministry confirmed Apple had met regulatory requirements. As a result, iPhone 16 and iPhone 16 Plus models, along with the iPhone 16e, will be available for purchase once again.
Quiet Return, Loud Implications
Apple has not mentioned the prior ban in its promotional materials, instead marketing the phones as if they are launching anew. Similarly, Indonesia has made no public comment beyond confirming regulatory approvals.
This return not only marks a win for Apple in Southeast Asia but also underlines Indonesia’s growing influence in global tech supply chains. By holding one of the world’s largest companies to strict local standards, the country signaled it is serious about fostering in-country investment.
As of April 11, the iPhone 16 will return to Indonesian shelves—exactly 166 days since it was pulled.
