The BBC has filed a formal complaint to the UK’s Competition and Markets Authority (CMA). The broadcaster says Apple and Google reduce its visibility in their news platforms, such as Apple News and Google News.
These tech companies, the BBC claims, often show its stories without making the source clear. This, the broadcaster argues, harms its reputation and connection with the public.

Public Funding at Risk
Unlike many outlets, the BBC relies on a license fee from UK households. This fee brings in 68% of its total income. Right now, it costs around $225 a year per household.
If users read BBC stories through aggregator apps but don’t see the BBC name, the broadcaster risks losing public support. Without recognition, its role as a public service becomes less visible—and possibly less valued.
BBC Urges Better Attribution
The BBC wants new rules that require aggregator platforms to display clear branding. It suggests adding visible source logos to news and podcast listings. This would help users know where the content comes from.
While the complaint is UK-based, changes made to Apple or Google platforms could affect users worldwide. Regulators may push for better transparency across all markets.
Concerns About AI Summaries
The BBC also criticized Apple’s use of AI-generated news summaries. It said the summaries sometimes misrepresented its original reporting.
After receiving complaints, Apple paused the feature by default. Now, it labels AI summaries as “beta” and warns users that they might be inaccurate.
A Win for Journalism?
If regulators support the BBC, the outcome could help all news creators. Clear source credit might become a global standard.
As the CMA reviews the complaint, many in the media world hope for stronger rules that protect journalistic integrity and fair recognition.