The European Union is preparing to issue a decision on Apple’s compliance with the Digital Markets Act (DMA), a ruling that could significantly impact the company’s App Store operations in Europe. According to EU antitrust chief Teresa Ribera, the long-awaited verdict is expected “within weeks.”
This comes after more than a year of investigations into whether Apple’s business model limits competition—especially around how developers access the App Store. Despite earlier delays, officials now suggest action is imminent.
What the Investigation Involves
The probe, launched in March 2024, targets Apple’s alleged non-compliance with the DMA. The act aims to prevent “gatekeepers” like Apple from unfairly controlling digital markets. The Commission has repeatedly hinted that Apple could face fines. However, a ruling has been pushed back several times, including anticipated decisions in June and November 2024, and again in March 2025.
While no official fine has been issued yet, reports suggest it may be “modest.” This is likely because any violations may have been short-lived, as the DMA only came into effect in 2023.
Potential Consequences and Global Impact
A fine could reach up to 10% of Apple’s global annual revenue, though EU officials seem more focused on encouraging compliance than issuing harsh penalties. The ruling may also require Apple to make specific changes to how it manages the App Store in the EU.
Additionally, there are political risks. Former U.S. President Donald Trump has criticized EU actions against American tech firms. Some fear that if Apple is fined, Trump could respond with increased tariffs against EU nations.
Therefore, the EU may issue a lighter penalty to avoid escalating trade tensions. Regardless of the outcome, the decision will likely shape how Apple operates its digital platforms in Europe moving forward.
