Apple Develops Tabletop Robot in Shift Toward Home Automation

A robotic arm holds an iPad-like device.

Apple Inc. is moving forward with developing an innovative tabletop home device. This device integrates an iPad-like display with a robotic arm. The project signals Apple’s strategic shift into robotics. The company aims to diversify its revenue streams and leverage its growing expertise in artificial intelligence, known as Apple Intelligence.


A Twist on Smart Home Devices

The device features a large screen attached to a robotic arm. This arm can tilt and rotate 360 degrees. The technology allows the screen to move smoothly, offering a dynamic user experience. Insiders say Apple’s product aims to compete with devices like Amazon’s Echo Show 10 and Meta’s discontinued Portal. However, it has a distinct focus on advanced robotics.

A robotic arm holds an iPad-like device.

Apple’s Push for Innovation and Market Expansion

The development team is led by an executive who previously oversaw Apple’s car project. This team includes several hundred employees. Their work underscores Apple’s commitment to pushing technology boundaries. As the tech giant explores new markets, this tabletop robot could become a key product in its expanding portfolio, especially in smart home automation.


Apple’s new tabletop robot reflects its ongoing quest to innovate and diversify. It may open up new revenue opportunities in the growing market for smart home devices. As the company moves forward, it’s clear that robotics will play an increasingly important role in its future strategy.

SOURCES:Bloomberg
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